Brand Guidelines

Our brand is how people recognise FansGlow. These guidelines explain what our name and mark stand for and how to present them properly. Following them keeps the brand consistent and trustworthy; please read them before using anything that represents us.

Our name

Our name is FansGlow. Always write it exactly as shown, as a single name, with the same capitalisation. Don't translate it, abbreviate it, hyphenate it, add words to it or restyle the letters. When you write about us, FansGlow is the subject of the sentence — not a generic description of the service.

Our mark

Our mark is a heart with a play symbol set inside it. The heart stands for the closeness between creators and the fans who support them; the play triangle stands for the video and content they share. Together they capture what FansGlow is for: getting closer to the people you love through the work they make. The mark is designed to read clearly at any size, from an app icon to a favicon.

Using the mark correctly

• Give the mark clear space on every side so it never feels crowded.
• Use the approved single-colour mark — filled with our brand colour, or in solid white or black where contrast requires it.
• Keep it legible: never shrink it so far that the play symbol disappears.
• Pair it with a creator's name or handle as a clean lockup when you show that an account is on FansGlow.

What not to do

• Don't stretch, squash, rotate, recolour with off-brand gradients, or add shadows, outlines or effects to the mark.
• Don't redraw the heart or play symbol, or swap in your own icon.
• Don't place the mark on a busy background where it loses contrast, or box it in when clear space is available.
• Don't use our name or mark in a way that implies partnership, sponsorship or endorsement that doesn't exist.
• Don't combine our brand with another logo to suggest a single, co-branded identity.

Our colours

Our identity runs on a warm gradient that moves from magenta to violet. The magenta is our primary, energetic anchor; the violet gives it depth, and the two blend into the signature gradient you'll see across our app and site. We pair these with a deep near-black background and clean white text, which lets the colour stand out and keeps everything legible. When a single flat colour is needed, use the magenta; reserve the full magenta-to-violet gradient for hero moments and the brand mark's tile.

Press & brand requests

Need logo files, want to confirm a particular use, or working on a story about FansGlow? Email our team at [email protected] and we will help you get it right. If anything here is unclear, ask us before you publish — we would always rather help than have the brand used incorrectly.